Are the changes clients see in their data real OR an artifact of the
Real ID® provides -----Replicable, probabilistic and consistent sample.
This is how:
|1. || Micro-behaviorally targeted™ respondents (patent pending) are…….
……. Pre-profiled through a rigorous segmentation scheme consisting of 10
different segmentations: Buyer Behavior, Sociographics, Media, Appliance,
Banking and Insurance, Automobile, Clothing, Consumer Electronics,
Entertainment and Grocery.
|2.|| Digital Fingerprinting, using Crop Duster, to eliminate duplicate computers.|
|3.|| Verification of a respondent’s identity and accuracy using outside data bases.|
|4.|| QMetrics®, quality index, identifies and eliminates the ‘worst’ respondents and assures
that respondents are engaged.|
|5.|| Nationally representative sample based on known behavior.|
|6.|| Mid-term corrections are made against demographic and behavioral segmentations,
drawn from a bank of pre-profiled respondents.|
|7.|| Little or no weighting is required.|
View the Real ID® process